Grand Wagoneer "The Best Things"

For the launch of Grand Wagoneer, Highdive's Chad Broude reached out with a cool idea: what if we did a new kind of "made in America" spot? One that focused not on assembly lines and factories, but on the people, dreams and memories that make this country special? A flurry of text messages later, we had the script that became "The Best Things"—and the final retained every word of it but one.

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