Proud to be one of the 101 creatives Uli interviewed for this mind blowing book. Jeff Goodby, David Droga, David Lubars, Nick Law...this is good company. I spoke with Uli in Helsinki during the Eurobest conference where I gave a talk (and played some guitar) and answered his questions around the Wonderfilled song and mnemonic, derived from the song's opening lyrics and constantly re-crafted for every spot in the campaign.
