Everyone knows the way car buying is - i.e., laborious, confusing, and frustrating. But Carmax isn't about all that. Carmax is about the way car buying SHOULD be. Wrote this pitch-winning campaign - mostly while on spring break vacation - as my swan song for The Martin Agency. Art directed by Rique Santiago; CD'd by Anne-Marie Hite and Jerry Hoak. Directed by Michael Clowater.
Carmax "The Way It Should Be"
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