Worked with ECD Jorge Calleja, CD/AD Magnus Hierta, designer Chris Peel and many more talented people to build this award-winning global campaign. I wrote the brand book, all the songs and music, and helped develop the work with Martin Allais, We Are Royale, Psyop, Buck, and Brand New School. Partnered with artists like Owl City, Kacey Musgraves, Chiddy Bang, Tegan & Sara, Chromeo and my 8-year old daughter to get the voice of the campaign just right. Additional music production by Black Iris, DuoTone, Elias and Chromeo.
In addition to the bigger production pieces, we also kicked out simpler reactive social pieces. A good example is this piece we did for the Royal Baby; we used the occasion to remind people that to parents, every baby is royal. Got my daughter to sing it one morning before school, and she nailed it in one take. Awwww.
Brand New School took the campaign imagery and built a pretty awesome Times Square installation, too.
