Conceived this spot by taking our original THINS launch ad and re-mixing it in iMovie using Notorious B.I.G.'s classic track. That proof-of-concept led directly to the biggest (Biggiest?) music license in the brand's history. Essentially the spot is a sequence of hypnotic visuals all designed to highlight the thin shape of the product. Thiago Elias helped lead the design work with Hue & Cry. The result: 15 seconds of swagger we think Big Poppa would have appreciated. Also translated beautifully into short format digital.
