Designed with Google and Facebook best practices top of mind, we tailored playful twists on the Oreo Dunk to five audiences. Did these in every format with ACD Rique Santiago; concept team was Devin Heatley and Brittany Tooker. Directed by Chris Dooley at Brand New School. Tiny Lion took my demo and did 5 arrangements with sonic cues aimed at each target audience. For me, an eye opener to how much fun programmatic work can be when you get the right team together.
Oreo "Digital Dunks" Social
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