This was fun. And a little insane. We asked fans to tweet what makes their holiday celebrations special. Then for every day of the program, we'd pick a tweet, write a new "Wondercarol" about it, record it, animate it, and post it within about 24 hours. Our purpose-built ninja team included social listeners and community managers, account directors with clients on speed dial, animators on 5-hour energy pills, plus several composers and music producers all getting into the spirit. ECD Jorge Calleja. Co-CDs Magnus Hierta and me. Animation Hue & Cry. Music Tiny Lion, Cam DiNunzio and me.
Oreo "Wondercarols" Responsive Social
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