OTR stands for "On The Rocks". But looked at as a word, it's not too far from "Otter." And with that incredibly deep and profound strategic insight, a new spokesmammal—and ad campaign—was born. Dreamed up this silliness for Alec Jankowski, Brian Board and Mark Gross at Highdive. Cheers gents!
OTR Cocktails "A Whole OTR Level"
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