After decades of twist, lick and dunk, Oreo wanted to see how else you could play with its iconic cookie. Inspired by a spread from the brand book I wrote during the pitch, Play with Oreo became a global phenomenon. The anthem song (written by me, co-produced with DuoTone) was sung by French pop star Yelle and translated into over a dozen languages; headlines were turned into huge murals by famed street artists including Geoff McFetridge, Jeff Soto, and Brosmind, and a digital hub opened the campaign up to anyone with a smartphone. Roll it stack it flip it crunch it!
