F-R-E-E that spells "Free." This SLEEPER CAMPAIGN TOOK OFF IN THE LATE AUGHTS AND BASICALLY KICK STARTED MY JINGLE-WRITING CAREER. Still getting regular YouTube comments. The trio of actors - Eric Violette (the singer), Vincent Charron (bass), and Mario Telaro (drums) - had amazing chemistry. AT ONE POINT, WE ALMOST MADE A REALITY SHOW WITH THEM. ART DIRECTED BY Randall Hooker. Wrote the demos in my basement; additional music production from Black Iris. Name-checked by everyone from Colbert to Mick Jagger. Shot in beautiful Montreal by the brilliant (and now sadly departed) Danny Leiner.
You know your fake band is a real thing when Mick Jagger gives you a shout-out on SNL.
And a small sample of the campaign's afterlife as a meme.
