This owned the late aughts and kick-started my ad-music career. Still getting regular YouTube comments. Currently enjoying a bizarre renaissance on Fortnite. F-R-E-E that spells "Free." The trio of actors here - Eric Violette (the singer), Vincent Charron (bass), and Mario Telaro (drums) - just had amazing chemistry. You're not supposed to make friends with the actors, but this time I couldn't help it. These guys were the best. My AD partner on these was Randall Hooker. Wrote the demos in my cricket-infested basement; additional music production from the gang at Black Iris. Name-checked by everyone from Colbert to Mick Jagger. Shot on location in beautiful Montreal by the brilliant Danny Leiner.
You know your fake band is a real thing when Mick Jagger gives you a shout-out on SNL.
And a small sample of the campaign's afterlife as a meme.
