Freedom? Jeep thing. general badassery? Jeep thing. Jacked-up prices? Definitely NOT a jeep thing. When America's ORIGINAL 4x4 SUV wanted to announce new lower prices across their entire model line, they reached out to Highdive, who reached out to me for a simple, powerful idea that their teams could workshop and hone into a jeep-selling machine. Thanks to Nathan and Chad for another fun adventure.

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